Most of you know that Twitter can be used for much more than just announcing what you ate for breakfast. Many of you already know Twitter’s value in business, but you can still take it further and use it to land gigs, market your business, grow your network and gain free publicity — all in 140 characters or less.

It’s true that Twitter is what you make of it. Some people publicize their daily activities, some make it about link love, some share quotes all day long. Smart people using Twitter for business mix it up. Here are 62 ways to use Twitter more effectively in your business.

Share Expertise to Build Credibility

• Help others with problems.
• Share tips related to your business and work-life balance.
• Share photos (Twitpic makes it easy) of conferences, travel, products and other interesting finds.
• Provide selected highlights from a conference or event.
• Report industry, company, world and other news that’s related to your business, together with some commentary.
• Link to articles and content posted elsewhere with a summary of why it’s valuable.
• Post original thoughts on your topic, industry and business.

Grow Your Network

• Ask about other locales so you can make the most of a trip, or meet up with Twitter friends.
• Connect with friends from other social networks. Can you name one person who has only one social network account? (Grandparents on Facebook don’t count.)
• Join industry and topic groups related to your business and career on sites like www.twibes.com and www.wefollow.com.
• Feed your Twitter tweets into other social networks like FriendFeed. (Although consider carefully before integrating your Twitter feed into other profiles, Like Facebook, as a stream of tweets can overwhelm your contacts.)
• Combine your social media approach: when someone asks question in Twitter, respond briefly in Twitter with a link to another site with the detailed response.
• Participate in Twitter chats related to your industry or business on a regular basis. Although you should beware that the stream of tweets from chats can overwhelm contacts that aren’t participating in the chat, so consider using a separate ID for chats.
• Research prospects before meeting them. You can gain a lot of valuable information just from scanning their tweets, profile and contacts.
• Discover trends. You can use Twitter search for this purpose. Mashable also has a list of tools that you can use for tracking trends on Twitter.
• Network to find new clients or land a new job. Just be careful of making your tweets overly promotional, as that’s not appreciated by most twitter users
• Stay in touch with friends and colleagues. You ever know when a friend of colleague might have a lead for you.
• Get referrals.
• Give referrals.
• Ask questions.
• Answer questions.
• Recommend other Twitter users to your network including reasons to follow them — by sharing goodwill you will encourage others to reciprocate.
• Use search feature to find topics, keywords and locations. Use hashtags or usernames to limit results to topics or responses mentioning a person. Dawn has some more tips on advanced Twitter search here.
• Spread your tweets throughout the day, rather than posting the all at once, as people check Twitter at different times of the day. It’s always prime time on Twitter.
• Look for connections related to a job you want.
• Find vendors and contractors.

Marketing

• If your site’s not working or you’re suffering from another problem, give updates on Twitter so customers know what’s going on.
• Find experts to invite as a guest blogger on your blog or as speaker at your event.
• Seek sponsors for a contest or program.
• Hold a contest using Twitter: it can spread like wildfire. Squarespace’s iPhone contest made the trending topic list.
• Use applications and tools like www.clickablenow.com and www.twittercustomizer.com to enhance your Twitter background and profile.
• Put together a virtual mastermind group.
• Track conversations mentioning your name or your brand.
• Respond to tweets talking about you and your brand.
• Link to your content wisely and sparingly to avoid looking too promotional.
• Do market research and gain knowledge with polls and surveys.
• Share those survey and poll results.
• Publish your Twitter ID on all marketing collateral, including business cards, email signature, email newsletters, web sites and brochures, so prospects can learn more about you.
• Share what you’re doing so people learn about the type of work you do. Do this on occasion rather than all day long.
• Avoid hard-sell tactics: focus on relationship building.
• Write honest and valuable recommendations for your contacts on sources like Mr. Tweet.
• Link to your presentations and videos.
• Mention when you’re attending or speaking at an upcoming event.
• Announce the publication of your newsletter’s latest issue, along with a brief description.
• Post discounts, coupons and package deals.
• Announce job openings to find qualified talent.

Do the Right (and Fun) Thing

• Share information that is useful for prospective clients or employers to enhance your reputation.
• Be nice even when you have a difference of opinion.
• Save the “Thanks for following me,” “Thanks for the RT” or similar tweets for direct messages (DM).
• Use Twitter often to improve, tighten and sharpen your writing.
• Remember to laugh and have fun because it inspires you to innovate and be creative in your job.
• Make your goals public to compel you to reach them.
• Start your day strong: some people find Twitter interactions put them in a good mood.

Finally, Some Tips for Absolute Beginners


• Read Twitter’s own Twitter 101 Guide and other Twitter articles.
• Use keywords on your profile and a fun fact to earn trust, add personality and enable you to be found.
• Dump the default Twitter avatar and use a photo of yourself or a suitable image.
• Follow experts, companies, competitors and leaders in your industry.
• Limit Twitter automation, because it comes across as phony.
• Think quality not quantity.
• Be authentic, genuine and real. In other words, be yourself.
• Mix up the tweet types to include retweets (RT), @replies, original thoughts, and links to other people’s content (not just your own).
• Don’t get overwhelmed by the number of contacts you have. Organize them into groups using third-party applications like Tweetdeck and Seesmic.

Twitter: send message from a PHP page using Twitter API

This is a very simple tutorial (really just some line of code!) that explains how to post a message using Twitter API from a PHP page.

Coding Library: PHP
Platform(s): Twitter

Twitter API 101 – Authentication with PHP and cURL

In this post I’ll show you how to connect securely to Twitter, authenticate, make a query and return a particular users’ followers as a string using PHP and cURL.

Coding Library: PHP
Platform(s): Twitter

Google Talk Status to Twitter

I had this idea in the back of my mind about making it easier to post to twitter.com. Quite a few of my friends post some pretty hilarious status messages on Gtalk so I thought there must be an easier way to get from Gtalk status to Twitter.

Coding Library: PHP
Platform(s): Twitter , Google Talk

Latest Twitter Update With PHP/RSS – Part One

Pull the latest tweet from a Twitter user using PHP and the Search API. An alternative way to using Twitter’s Javascript and Flash approaches.

Coding Library: PHP
Platform(s): Twitter

Latest Twitter Update With PHP/RSS – Part Two

Pull multiple tweets from a Twitter user using PHP and the Search API! In part one of this tutorial we have a script that allows us to pull the latest tweet from a Twitter user via the RSS feed that is produced by Twitter. We are also able to set a prefix and a suffix for the tweet for further customization. In part two we are going to introduce two more prefix and suffix variables along with the ability to pull numerous tweets. With limits set in the Twitter API, we can pull anywhere from 1 to 100. Though it is nice to be able to pull so many, we have to remember that the more we pull, the longer it will take for this script to generate its content.

Coding Library: PHP
Platform(s): Twitter

Latest Twitter Update With PHP/RSS – Part Three

Pull multiple tweets from multiple Twitter users using PHP and the Search API!

Coding Library: PHP
Platform(s): Twitter

Using the Twitter API with PHP and PEAR

A number of third-party libraries, written in a variety of different programming languages (including PHP), exist to help developers integrate their applications with this API. This article focuses on one such library, the PEAR Services_Twitter library, which provides a full-featured API for interacting with the Twitter service through a PHP application.

Coding Library: PHP
Platform(s): Twitter

Authenticating Twitter API calls with PHP & jQuery

In my previous post on this subject I spoke about making a simple call to the Twitter Search API to return some results every 30 seconds using jQuery and ajax. This time over I am going to discuss a similar process, however this time our API calls are authenticated with our Twitter credentials (to return your favorites in this example).

Coding Library: PHP
Platform(s): Twitter

Using the Twitter API, Cache Your ‘Tweets’ in PHP

I spent a few cycles this afternoon integrating my Twitter timeline with my Movable Type blogging software. Surprisingly, things worked out great with no issues in the first version. The Twitter API is a well-written REST service that made it incredibly easy to combine my lifestream with my Tweets. BTW, I hate the word “Tweet” but that’s the terminology everyone in Twitter land seems use so I will too.

Coding Library: PHP
Platform(s): Twitter

PHP + Twitter + Google Calendar + SMS

Working on a little side project, I wanted to be able to add an event to Google Calendar by text message like our American friends can using GVENT. I figured I could hook my Twitter account up to Google Calendar using their APIs. I tinkered with it for a couple of hours and it works!

Coding Library: PHP
Platform(s): Google Calendar , Twitter

How to quickly integrate with Twitter’s OAuth API using PHP

Many developers want to be able to speak the OAuth protocol without having to know the fine details. I am deviating from the normal order by starting with an example and explaining it afterwards.

Coding Library: PHP
Platform(s): Twitter

Using the Twitter API

Here’s a simple introduction on using the Twitter API. The API offers many different ways to connect to your details including xml, json, atom, and rss. Im going to use xml, php and curl to read an xml file to get my latest followers tweets and display them in the format below.

Coding Library: PHP
Platform(s): Twitter